Social Media Strategy
Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular Social Media Platforms are Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Youtube and Pinterest.
There are many reasons for a business to have and execute a Social Media Strategy.
Your business may wish to increase brand awareness, attract more followers, drive more visitors to a website or highlight and convert sales of a specific product or service.
However in all cases your Social Media Strategy should be a part of, and integrated with your overall Digital Marketing Strategy.
Whatever your Social Media Strategy Goals you will need to address the following questions:
- Which social-media platforms will I use?
- Which kinds of content should I create?
- How will I track and assess results?
You next need to plan when and how you will schedule your content.
Most importantly you will need to measure your outcomes in a timely fashion so that you can amend and improve your strategy as your campaigns run in real life.
At Ocean Digital we can support you in finding new ways to connect with new customers and promote your products.
Contact us today so that we can help you create an integrated approach to your Social Media Strategy.